Created by WRAP, the UK’s leading sustainability charity, with the aim of waking up the nation to the environmental consequences of wasting food, and we are so excited to be involved!

A staggering 6.6 million tonnes of food waste comes from our homes each year in the UK, at a cost of £14 billion. Of this, 4.5 million tonnes of food could have been eaten, which works out to a worrying eight meals per household per week!

WRAP are committed to reducing this and are going to be partnering with Bake Off’s Nadiya Hussain this week, asking the country to take part in the FWAW Challenge to make sure no edible food ends up in the bin over the course of the week.

Their top four tips for reducing food waste include:

  • Make a list before going shopping to ensure you’re not buying food you don’t need
  • Keep your fridge below 5 degrees so your food will last longer
  • Eat the whole part of the food, so use up your potato peel and broccoli stalks!
  • Get creative with your leftovers so nothing goes to waste

However, we know that this is also an important issue in the food production industry and one we are also working hard to address.

We are dedicated to preventing food waste and have already committed to halving food waste in our European business by 2030.

Not only that we regularly work with food redistribution charity FareShare and many other charitable organisations to ensure any surplus food is passed onto those who need it most.

Talking of our involvement in FWAW, Lucy Strachan, our European Legal and Compliance Director said:

“We are delighted to be a strategic partner of WRAP's first national Food Waste Action Week and to support our customers to reduce food waste and make the most of their food resources at a time when the impact of the pandemic has made this more important than ever."

We will be running events and sharing top tips with our colleagues to highlight food waste reduction both on site and at home during the week.

We’ll also be sharing fantastic tips recipes over our on our social media pages, so make sure you keep connected by following the links below.

  • For more information make sure you visit the Love Food Hate Waste website.
  • Follow our activity on Facebook & Instagram as well as the Love Food Hate Waste Instagram Channel.
  • Get involved by sharing your food waste tips & tricks by using the #FoodWasteActionWeek hashtag!