Baxters is delighted to reveal a new member to their jam making team, Pudsey Bear! For the first time in history, Baxters has teamed up with BBC Children in Need and Pudsey Bear, to launch a brand new strawberry jam, with 50p going to the charity for each jar sold. This new partnership marks the first time that BBC Children in Need has teamed up with a food producer in a joint venture to increase revenue for one of the nation's favourite charities.
Pudsey was recently invited to the Baxters factory in Fochabers, Scotland, where he was met by Audrey Baxter, given a chef's hat to wear and taken straight into the famous Baxters kitchen to start work on developing his special Pudsey Strawberry Jam. Audrey and Pudsey worked closely together to create a delicious special jam, containing two different varieties of strawberry which were blended together to create a mouth-watering deep fruit flavour that all the family will love.
The Pudsey Strawberry Jam will go on sale exclusively at Selfridges, launched by Sir Terry Wogan, in August, and will be closely followed by major Supermarkets from September onwards. For every £1.59 jar sold, Baxters will be donating 50p to BBC Children in Need.
Stockists
SelfridgesSainsburys
Asda
Booths
& more
FreePhone 0800 389 8389 to check your nearest stockist.
Stockist dates may vary.
© BBC 2007 Reg. Charity England & Wales no. 802052 and Scotland no. SC039557.
