Baxters News

Baxters preserves its history

Baxters are currently reviving the range of preserves which were first launched in 1868, with a new distinctive quality look, in a bid to drive new consumers into the category.

Jam was the first product created by Baxters in 1868 and today each recipe is developed with years of family know how. Our jams and marmalades are created using only the very best ingredients, to ensure consumers are offered a delicious, quality, everyday treat at an affordable price. 

There are seven variants in the new range: Raspberry, Strawberry, Country Berry, Rhubarb & Ginger, Thin Cut Seville orange, Three Fruits, and a new addition: Thick Cut Seville Orange. The new look packaging has been on the shelf since the end of November 2011 with an RRP of £1.89.

The jar design has a number of new features including the ‘made with years of family know how’ message stamped on the lid, distinctive white labels with handwritten script - complete with the 1868 founded stamp -  which all reflects the high quality and passion for great taste that is synonymous with the Baxters brand.