Welcome to Baxters

For four generations, the Baxter family have been producing some of the UK's finest soups, preserves, condiments, beetroot, chutneys and a wide range of other fine quality food products. Today, 147 years on, each recipe is carefully developed with the personal guidance of Audrey Baxter and our dedicated team of experienced chefs. Inspired by the Baxter family’s passion for great tasting food, they work tirelessly and meticulously to create new products and ranges. The Baxter family continue to taste every recipe and no product leaves the kitchen until it meets the exacting standards of Audrey Baxter. Only then will she commit her signature of approval to the product label.

Baxters New Advertising Campaign

New "Big on Flavour" TV and press campaign

The new advertising campaign celebrates the big and bold flavours of its food range.

The “Big on Flavour” campaign launched on TV on 4th January 2016.

Click here to view the TV adverts

Baxters New Chef Selections range

Rich and indulgent soups, for that special occasion

Rich & deeply flavoured recipes, created from the finest ingredients the seasons have to offer.

Enjoy as an indulgent starter for a special occasion.